The Vocal Vixen

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Lord & Taylor Flagship Launches The Dress Address in NYC

March 26, 2017
lord and taylor

Lord & Taylor is a staple in New York Fashion.  Lord & Taylor just speaks opulence and I can remember my mom taking us in there during the holidays, one of my favorite department stores.  Now the fashion house is proud to announce the launch of The Dress Address, New York’s largest dress destination, at its Fifth Avenue flagship, 424 Fifth Avenue. Spanning over 30,000 square feet, the fifth floor of the New York City store has been transformed and renovated to accommodate an expanded assortment of dresses.

Oscar de la Renta, Marchesa, Naeem Khan, Zuhair Murad, Temperley London, Antonio Berardi, Luisa Beccaria, Reem Acra and Preen by Thorton Bregazzi, amongst others are designers that will be featured there.  This is just like New York Fashion Week! I am so in love with this idea curated by Lord & Taylor!

The dress floor exhibits a rotating pop-up shop that launches with one-of-a-kind vintage designer dresses curated by Cameron Silver, Co-Founder of Decades. Shop concepts will be updated quarterly. Paper Crown, designed by Lauren Conrad will be the next installment. A concierge dedicated to guest services is also stationed on-site, greeting customers and connecting them with specialized personal stylists who can help with all shopping needs ranging from the perfect date night look to suggestions for wedding guests and beyond.

A series of custom screen walls help zone the floor into various atmospheres that accommodate a diverse range of dresses for every occasion. The impressive space boasts over 35 luxurious fitting rooms equipped with new and updated fixtures including call buttons, selfie sticks and illuminated mirrors that feature adjustable mood settings for day, home, office and night. Exclusive styles and emerging and established brands such as, Badgley Mischka, Calvin Klein, Carmen Marc Valvo, Karl Lagerfeld Paris, Paper Crown, Rachel Rachel Roy, Rachel Zoe, Tadashi Shoji and WAYF are also available.

What do you say Vixens?  Will you be visiting Lord & Taylor?

(Image Via: PR Newswire)


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