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H&M Rocks Out With The Atomics For Latest Coachella Collection

February 18, 2017
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Coachella is the highlight of the year for everyone.  From insanely awesome music, diverse crowds, and even better fashions, Coachella is hands down the place to be.  H&M collaborated with Coachella for a ‘Love Coachella’ Collection to get everyone prepared for this year’s upcoming music fest. 

Beyonce won’t be the only thing people look forward to at Coachella.

H&M Loves Coachella is an exclusive collection in collaboration with one of the world’s greatest music festivals. This year’s campaign features the musicians, turned models, Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine, with their alternative pop band, The Atomics. To celebrate the launch of the collection, The Atomics will also be performing live from the H&M Store in Times Square on March 16th! The collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the US beginning March 23rd and globally from March 30th in select H&M stores, as well as online.

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Can we just say #YAS to these glasses?

This year’s campaign will feature a music video by The Atomics. In the video, the group covers Let’s Live for Today by The Grass Roots, showing how the Coachella look spreads worldwide, beyond the festival itself. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.

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Key pieces in this year’s collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. The essential floral-embroidered denim jacket is perfect over a metallic bodysuit made from recycled polyester. For men, it’s about the perfect tie-dye T-shirt with matching tie-dye drawstring shorts.

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Get your spring cleaning started early for a chance to win two 3-day passes to Coachella! Bring in your unwanted clothing in any condition, from any brand to any H&M location for our garment recycling program and receive 15% off your entire purchase and the chance to enter the contest! Visit your local H&M for more details.

Get your gal-pals and get all dolled up for Coachella!

(Image Sources: H&M/PR Newsire)


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